Ministry of Tourism Presents Report on Activities for 2007
Pursuant to guidelines established in the 2014 National Plan for Tourism (PNT) to position El Salvador as a world-class tourist destination, and seeking to increase the flow of visitors, particularly from the United States and Europe, there was greater participation at tourism fairs in countries in both these regions.
The campaign included articles in specialized tourism magazines such as Foreign Policy in Spain, Viajes (Travels) in Costa Rica and a special supplement in the prestigious Fortune magazine. To present the country’s new image, the services of the renowned public relations firm Hill and Knowlton were contracted, which set about presenting information on the country to more than 30,000 companies engaged in print journalism and the Internet, giving readers and users a chance to learn what El Salvador has to offer, as well as the latest developments.
Deserving of special mention is the TV program E! Special EL SALVADOR IMPRESIONANTE (Amazing El Salvador), which was broadcast Saturday, December 8, in North and South America.
[via Earthtimes]
